Priority misalignment at the leadership level impedes on innovation success

So much effort goes into the planning exercise

Product initiatives are submitted and reviewed in detail, with the guiding principle aimed at prioritizing initiatives that align with the strategic goals

Fair enough!

But somewhere during the exercise, everything gradually becomes critical

And resourcing considerations become less critical

So what happens next is exactly what the planning exercise was meant to eliminate in the first place

Additional justification of the product initiatives is expected at the next tier of management

A scramble to win over the limited resources becomes rampant

Managing self-inflicted roadblocks becomes the norm

And the ones that don’t make it, become the starting list for the next planning exercise

And the cycle continues….

Now, imagine if a product strategy was at play from the very beginning

Essentially, there would be a clear roadmap to facilitate the prioritization exercise

And this places product management at a whole new level

If you want to know how to leverage a product strategy to eliminate misalignments

Take my free assessment to see if you have all the moving parts in place. Link is in the comments section