How do you identify the right stakeholders for your product?
There are many people that have interest in your innovation
And want to offer suggestions on your idea and how to design it
And that can be okay but up to a certain degree
You want to control what you take in as advice and from whom you take the advice
What’s important to focus on is the whether the opinion is getting you closer to the outcome
So the right stakeholders will provide insights that will enable you to:
Test your ideas and your approach
Pick the right outcomes & metrics that best point to success
Sustain change
Move with urgency
What other criteria do you use to identify your stakeholders?
However, for the ones who get to influence the direction of your product
From a financial investment perspective and in usage
It’s important to keep them
And the best way to do this is by focusing on the problems that you are looking to solve
Features reflect the proposed solutions
Which are likely to have been recommended by the developers
However, from a customer’s perspective, their only goal is to eliminate the problem that they are dealing with
How you do it doesn’t really matter
As long as the outcome solves the problem
So once you determine the features to solve the problem
Determine the most valuable one by prioritizing the problem
Which problem presents the biggest bottleneck?
Which problem, if eliminated, will enable the customer to be more productive?
Which problem will all
Prioritizing based on these criteria will ensure that you are truly customer centric
And the features that you deliver will be the most impactful
How do you prioritize?