How do you identify the right stakeholders for your product?

There are many people that have interest in your innovation

And want to offer suggestions on your idea and how to design it

And that can be okay but up to a certain degree

You want to control what you take in as advice and from whom you take the advice

What’s important to focus on is the whether the opinion is getting you closer to the outcome

So the right stakeholders will provide insights that will enable you to:

Test your ideas and your approach

Pick the right outcomes & metrics that best point to success

Sustain change

Move with urgency

What other criteria do you use to identify your stakeholders?

However, for the ones who get to influence the direction of your product

From a financial investment perspective and in usage

It’s important to keep them

And the best way to do this is by focusing on the problems that you are looking to solve

Features reflect the proposed solutions

Which are likely to have been recommended by the developers

However, from a customer’s perspective, their only goal is to eliminate the problem that they are dealing with

How you do it doesn’t really matter

As long as the outcome solves the problem

So once you determine the features to solve the problem

Determine the most valuable one by prioritizing the problem

Which problem presents the biggest bottleneck?

Which problem, if eliminated, will enable the customer to be more productive?

Which problem will all

Prioritizing based on these criteria will ensure that you are truly customer centric

And the features that you deliver will be the most impactful

How do you prioritize?