From today, I want you to seriously prioritize innovating your brand!

There are many things that you are an expert at, but you don’t give yourself enough credit or any credit at all

You are waiting for someone to verbalize it, in order for you to recognize and believe it!

You think that someone else’s validation is your only stamp of approval

Be your own advocate NOW

Do what others say cannot be done

For your hidden expertise serves no-one!

Don’t be afraid to tout your horn

Don’t wait for your back to be against the wall, to start showcasing your expertise

And I know that, sometimes, this is easier said than done

But technology has now made it so much easier to make this a reality

Even for us, introverts!

There are some straight forward steps that you can take to get started and create your brand awareness:

• Create content
• Get on podcasts
• Speak at events
• Get on panels
• Create a course

I mean, there’s so much that you can do (virtually)

And once you start taking these small steps, you will be surprised at how many people will start to reach out to you for your expert opinion

So go ahead and increase your brand awareness.

Which areas of your brand do you see needing some touch-ups?