The key to business success?

First, DON’T BE AFRAID TO PURSUE IT and secondly, DON’T BE AFRAID OF FAILURE!

Human nature conditions us to feel comfortable

That’s our normal state of being, right?

And the thought of starting a business comes with so many unknowns

So, you get stuck in the “what if I make mistakes?” mindset

Which makes you very self-conscious 

And that’s very uncomfortable

But think about this…

All of this is an illusion

Because you haven’t even given yourself a chance to see if those mistakes will actually happen

So, what’s the worst-case scenario if you make a mistake?

Really?! How bad could it be?

And whatever scenario that’s popping up in your mind…

I can almost guarantee that there’s a way to fix and overcome it

Heck, if you are truly afraid of running a business, then start with a side hustle

Whatever you want to call it to make it more palatable for you

Just do it!

All I am trying to say is that once you are brave enough to take the risk of starting a business (or a side hustle, for that matter), it is actually not as bad as it seems

All the fear of failure is a mirage

Just try and believe that you can make it work

Make great products

Provide exceptional value

Then everything else can be figured out

Do you agree?

Start easy and track what works: Track your analytics and what’s highest performing and most engaged…then rinse and repeat

LinkedIn is great about podcast:

• Can put it in the comment section

Recommendation is to do video content:

• Create micro-content (90sec clip) for the show and optimize it (headline and subtitles)
  • Then say, link to the full episode in the comments