Without a product manager, there is a gap between your goal and the outcome!
Especially the longer you choose to do without a product manager!
When you think:
your project manager can also be your product manager
your system engineer can also be your product manager
your brand manager can also be your product manager
Then you are going down the DIY route and your gap will only get wider and wider!
So without fixing the gap
Your product will be floppy
You will lose clients
You will lose profits
You could lose your job!
Do you understand how wide is the gap that your product manager is filling?
Video script:
Have you ever wondered the impact of blending the product manager role with the other roles on the team?
By having everyone chip in on the product manager responsibilities, you are missing the customer centric focus
You are essentially going down the DIY route