Why do they do things that way?
This is the question product managers have to ask themselves
It opens a window into what consumers want
It sheds light on how consumers want to experience a product
It removes the frame of thinking about products based on product categories
It removes the self-imposed constraints that are set by an organization structure
It gives freedom to fully embrace the consumer needs
This simple question should be a building block for a product strategy
That way, the innovation is targeted and effective
And the results are also impactful for both the consumer and the business
Does your team put emphasis on creating a product strategy upfront?